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Privacy Policy

Privacy Policy – Adrian Whitehead Golf / AWGolf / Kaddyshack Golf

Last updated: March 2026

Adrian Whitehead Golf (“we”, “our”, or “us”) operates the website www.adrianwhiteheadgolf.com and associated trading brands including AWGolf and Kaddyshack Golf.

We are committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (GDPR) and applicable Irish data protection laws.

1. Who We Are (Data Controller)

The Data Controller responsible for your personal data is:

Adrian Whitehead Golf
Adrian Whitehead
Church Ground, Kerry

Email: info@adrianwhiteheadgolf.com

2. What Personal Data We Collect

We may collect and process the following personal information:

  • Name

  • Email address

  • Phone number

  • Postal address

  • Booking and coaching history

  • Membership details

  • Payment information (processed securely via third-party providers)

  • IP address and website usage data

  • Junior golfer details (with parental consent)

We may communicate with customers via messaging services such as WhatsApp.
Any personal data shared through these channels (such as your name, phone number or booking details) will be used only for coaching administration, customer service and service updates.

3. How We Collect Your Data

We collect data when you:

  • Book golf lessons or coaching programmes

  • Join our membership areas

  • Purchase products or services online

  • Subscribe to newsletters or marketing communications

  • Contact us via forms, email or phone

  • Use our website (via cookies and analytics tools)

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

  • Contract – to provide coaching, memberships, products and services

  • Consent – for email marketing and junior golfer registrations

  • Legitimate Interest – to improve our services, website performance and customer experience

  • Legal Obligation – for accounting, taxation and regulatory requirements

5. How We Use Your Information

We use your personal data to:

  • Manage lesson bookings and memberships

  • Process payments and deliver services

  • Communicate important service information

  • Send marketing emails (where consent is given)

  • Improve our coaching programmes and website

  • Maintain business records

6. Online Payments

All online payments are processed securely through third-party payment providers such as Stripe.
We do not store your full payment card details on our systems.

7. Marketing Communications

We may send coaching updates, offers or news where you have opted in.
You can unsubscribe at any time by clicking the unsubscribe link or contacting us directly.

Email marketing services may be provided via platforms such as Mailchimp.

8. Cookies & Website Analytics

Our website uses cookies and similar technologies to:

  • Ensure website functionality

  • Analyse visitor behaviour

  • Improve user experience

We may use analytics tools such as Google Analytics.
You can manage cookie preferences via your browser settings.

9. Sharing Your Data

We may share your data with trusted service providers including:

  • Payment processors

  • Email marketing platforms

  • Website hosting providers

  • Booking software systems

  • Professional advisers (accountants / legal)

These providers process data only as necessary to deliver services to you.

10. International Data Transfers

As we accept bookings from customers worldwide, your data may be processed outside the European Economic Area (EEA).
Where this occurs, we ensure appropriate safeguards are in place in accordance with GDPR.

11. Data Retention

We retain personal data only as long as necessary:

  • Booking and financial records: up to 6 years

  • Marketing data: until you unsubscribe

  • Membership accounts: while active and for a reasonable period afterwards

12. Junior Golfers & Children’s Privacy

We provide coaching services to junior golfers.
Personal data relating to children is collected only with parent or guardian consent and is used solely for coaching administration and safety purposes.

13. Your Data Protection Rights

Under GDPR you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request data portability

You also have the right to lodge a complaint with the Irish Data Protection Commission.

14. Data Security

We implement appropriate technical and organisational measures to protect your personal data.
However, no internet transmission is completely secure.

15. External Links

Our website may contain links to third-party websites.
We are not responsible for their privacy practices.

16. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our website.

17. Contact Us

If you have any questions regarding this Privacy Policy or your personal data, please contact:

info@adrianwhiteheadgolf.com

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